Technology

Ulefone Launches RugOne Brand with Innovative Xever 7 Smartphones

Published

4 hours ago

8 September, 2025

Editorial

Ulefone has unveiled its new brand, RugOne, at the IFA technology exhibition, alongside the introduction of the Xever 7 rugged smartphones. These devices feature innovative swappable batteries, aimed at enhancing user convenience and sustainability.

The RugOne brand was established to address the increasing demand for durable and environmentally responsible outdoor technology. According to Ulefone, RugOne is dedicated to producing high-quality products designed to minimize their environmental impact while ensuring longevity. The brand’s motto, “To Be Bold,” reflects its commitment to innovation. The name ‘RugOne’ combines the concepts of “Rugged” and “Top One.”

Details of the Xever 7 Series

The RugOne Xever 7 series includes two models: the Xever 7 and the Xever 7 Pro. Each device is powered by a robust 5,550mAh battery and comes with an additional battery and cover. This allows users to easily swap batteries when needed, eliminating downtime during outdoor activities.

Both smartphones feature a 6.67-inch AMOLED display with a refresh rate of 120Hz for smooth visuals. The cameras on both models include a 50-megapixel AI main camera equipped with Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS). Additionally, a 64-megapixel infrared camera with quad IR LEDs enhances night photography capabilities.

The Xever 7 Pro stands out with its advanced thermal imaging technology, featuring a FLIR Lepton 3.5 thermal sensor. In contrast, the standard Xever 7 replaces this with a 50-megapixel ultrawide camera, catering to different user preferences.

While Ulefone has not yet announced the release dates or pricing for the Xever 7 series, the company is expected to provide further information soon. Interested customers can explore more about the RugOne brand through Ulefone’s social media channels on Facebook, YouTube, Instagram, and TikTok.

The introduction of RugOne and the Xever 7 series marks a significant step for Ulefone in the outdoor technology market, emphasizing both durability and sustainability in its product offerings.