Business
WestJet Launches Direct Flights from Winnipeg to Reykjavik in 2026
WestJet Airlines has announced an exciting new direct route connecting Winnipeg to Reykjavik, set to begin on June 27, 2026. This development marks the first transatlantic service from Winnipeg since 2019, allowing residents to reach the “land of fire and ice” in approximately six hours.
The airline revealed this initiative during a press conference at Winnipeg Richardson International Airport. WestJet’s vice-president of communications and engagement, April Crane, highlighted the significance of this route for Manitoba, which hosts the largest Icelandic population outside of Iceland. “So that makes this announcement very special for all of us,” she stated.
In addition to the Reykjavik flights, WestJet is enhancing its offerings by expanding the route to Cancun, Mexico, to year-round service. The airline is also poised to introduce thrice-weekly flights to London, Ontario, starting on May 17, 2026.
Strengthening Ties and Economic Opportunities
Scott Marohn, WestJet’s vice-president of commercial, emphasized the cultural and economic connections fostered by this new route. He pointed out that the last direct flights from Winnipeg to Iceland ended in 2011, underscoring a significant gap in connectivity. “The route is more than convenience — it is about connection,” Marohn remarked, noting the opportunity for Manitobans to explore their heritage and experience Iceland’s vibrant culture.
During the announcement, Marohn recalled a conversation with Iceland’s President Halla Tomasdottir at the Icelandic Festival of Manitoba in Gimli, which further highlighted the importance of this connection. “Summer in Iceland is spectacular,” he added, mentioning attractions such as near 24-hour daylight, stunning landscapes, and the chance to witness a total solar eclipse on August 12, 2026.
Ryan Kuffner, president and CEO of Winnipeg Economic Development & Tourism, described the return of direct air service to Iceland as pivotal for the region. “This route is a catalyst for economic opportunity,” Kuffner noted, explaining that the new flights will enhance Manitoba’s global reach, connecting it with key European destinations. The direct route is expected to facilitate trade, particularly in agriculture and food production, as Iceland relies heavily on imported goods.
Boosting Tourism and Accessibility
The announcement comes at a time when tourism in Winnipeg is on the rise, with spending by overseas visitors increasing by more than 20 percent compared to last year. Kuffner expressed optimism that improved access to Europe will further boost this growth and attract more travelers to the city. “This route will help us welcome more visitors eager to experience what makes Winnipeg such a vibrant and welcoming destination,” he said.
If the new routes to Reykjavik and London prove successful, WestJet plans to extend these services beyond the typical summer schedule, which generally runs until August or September. Crane also emphasized the potential for increased domestic travel as Canadians seek to explore their own country.
The connection between Manitoba and Iceland dates back over 150 years, stemming from the arrival of the first Icelandic settlers at Lake Winnipeg, now known as Gimli. In a similar vein, WestJet had previously launched four-times-weekly service from Calgary to Reykjavik in May 2024 and recently announced a direct flight between Edmonton and Reykjavik.
With the introduction of this new route, Winnipeggers will soon have the opportunity to explore the rich cultural tapestry of Iceland, while also benefiting economically from enhanced trade and tourism links.
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