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Microsoft Evades EU Antitrust Penalty with New Pricing Strategy

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Microsoft has successfully sidestepped a potential antitrust fine from the European Union by introducing reduced prices for its Office products that exclude Teams. This decision, announced on Friday, marks a significant adjustment amid escalating scrutiny of major tech firms by the EU and ongoing tensions with the United States.

The EU antitrust case originated from a complaint filed in March 2020 by Slack Technologies Inc., a subsidiary of Salesforce, which accused Microsoft of unfairly bundling its Teams application with Office products. A similar complaint was lodged by German competitor alfaview in 2023, further intensifying the investigation into Microsoft’s business practices.

To resolve the concerns raised by the EU, Microsoft has agreed to widen the price difference by 50 percent between certain Microsoft 365 and Office 365 plans that do not include Teams and their counterparts that do. The price gap will range from €1 to €8 and will remain in effect for a period of seven years. According to the EU’s competition authority, this adjustment aims to enhance market competition, allowing businesses more freedom in selecting collaborative tools.

Commitments to Enhance Competition

In addition to the pricing changes, Microsoft has committed to improving interoperability to foster a more competitive environment for ten years. European customers will gain the ability to export their Teams messaging data to alternative platforms, further empowering them in their choice of communication tools.

Teresa Ribera, the EU antitrust chief, emphasized the importance of this decision, stating, “Today’s decision therefore opens up competition in this crucial market, and ensures that businesses can freely choose the communication and collaboration product that best suits their needs.” This statement follows her recent confrontation with U.S. President Donald Trump, who criticized a separate €2.95 billion (approximately $3.5 billion) fine imposed on Alphabet’s Google over its advertising practices, suggesting that the U.S. might retaliate with tariffs.

Microsoft’s vice president for European government affairs, Nanna-Louise Linde, acknowledged the constructive dialogue with the European Commission that led to this agreement. She expressed a commitment to implementing these new obligations promptly and fully.

Impact on European Digital Market

The response from competitors has been positive. Niko Fostiropoulos, CEO of alfaview, stated that Microsoft’s remedies would enhance Europe’s digital ambitions. He noted, “It sends an important signal for Europe’s digital sovereignty: fair market conditions not only promote technological diversity, but also secure the long-term innovative strength of the European market.”

Historically, Microsoft has faced significant fines from the EU, totaling around €2.2 billion for various bundling practices and other marketing strategies. The EU’s antitrust fines can reach as much as 10 percent of a company’s global annual revenue, emphasizing the stakes involved.

As Microsoft adapts to the regulatory landscape, its more conciliatory approach indicates a shift in strategy, aiming for compliance and collaboration with EU authorities. The global implementation of the newly adjusted pricing strategy underscores the company’s intention to align its practices with regulatory expectations while fostering competition in the digital marketplace.

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