OnePlus Celebrates a Decade of Flagship Innovations and Growth

OnePlus has rapidly established itself as a prominent player in the smartphone market since its inception in 2013. The China-based company, known for its “Never Settle” motto, has consistently delivered flagship-grade smartphones at competitive prices. As the brand approaches its tenth anniversary, it reflects on a remarkable journey marked by innovative designs, powerful specifications, and a commitment to quality.

From the OnePlus One to the OnePlus 15

The company’s debut device, the OnePlus One, launched in April 2014, was heralded as the “Flagship Killer.” Priced at $299 for the 16GB variant and $349 for the 64GB model, it featured a 5.5-inch full HD display and a Snapdragon 801 processor. This smartphone set a precedent by offering high-end specifications without the exorbitant price tag typical of flagship models.

Following this successful launch, OnePlus introduced the OnePlus 2 in July 2015. This model retained the 5.5-inch display while incorporating a fingerprint scanner and OnePlus’ custom OxygenOS. The OnePlus 3, unveiled in June 2016, marked a shift with a metal unibody design and an Optic AMOLED display, further solidifying OnePlus’s reputation in the market.

Notably, the OnePlus 3T, released later in 2016, provided incremental upgrades, including a more powerful Snapdragon 821 processor and a larger battery. This strategy of launching “T” variants became a hallmark for the brand, allowing consumers to enjoy improved specifications in a familiar design.

As OnePlus continued to innovate, the OnePlus 5 debuted in June 2017, featuring dual rear cameras for the first time. The progression continued with the OnePlus 5T, which introduced a near bezel-less display and enhanced camera capabilities.

Recent Developments and Future Prospects

The company’s flagship offerings evolved significantly with the introduction of the OnePlus 8 series in April 2020, which included the first model to support wireless charging and IP68 water resistance. The OnePlus 9 series, launched in March 2021, highlighted a partnership with Hasselblad to enhance camera performance, reflecting the brand’s commitment to photography excellence.

Most recently, the OnePlus 11, released in January 2023, showcased the Snapdragon 8 Gen 2 processor and advanced charging technology, while the OnePlus 12, announced in December 2023, offered a redesigned camera module and improved battery life with a massive 7,300mAh capacity.

The latest addition, the OnePlus 13, unveiled in October 2025, features a flat display design, a powerful Snapdragon 8 Elite processor, and a robust triple-camera setup, further pushing the boundaries of mobile technology. The anticipated OnePlus 13T, set to launch in April 2025, promises to maintain the brand’s legacy of high-performance smartphones in a compact form.

As OnePlus continues to innovate and expand its product lineup, it remains focused on delivering flagship experiences that combine cutting-edge technology with affordability. With each release, the company not only enhances its reputation but also reinforces its commitment to the evolving needs of smartphone users globally.