Google Wallet Introduces Nickname Feature for Digital Passes

Google Wallet has rolled out a new feature that allows users to assign nicknames to their digital passes, including transit passes, event tickets, and loyalty cards. This enhancement follows the recent Material 3 Expressive redesign and aims to improve user organization within the app and website. The announcement was made in the April 2025 Play Services Release Notes.

With the nickname functionality, users can personalize their passes with names up to 25 characters. To add a nickname, users need to open a pass, tap the three-dot menu in the top right corner, and select “Add a nickname.” The nickname will then appear beneath the pass title on the main screen, allowing easier identification. This feature is particularly beneficial for individuals with multiple passes from the same provider, such as various loyalty memberships or different transit cards.

Enhancements to Google Wallet Features

The introduction of nicknames is part of a series of improvements made to Google Wallet. Earlier in 2025, the app launched the “Everything Else” feature, utilizing Google AI to enable users to create digital passes simply by taking a photo. This includes a variety of pass types, such as business cards, IDs, library cards, and registrations. Currently, this feature is only available in the United States.

Another notable addition to Google Wallet is the implementation of Nearby Passes Geofence Notifications. This feature alerts users when they are near venues or stores where they can use a saved pass. A simple tap allows users to open the relevant pass, enhancing convenience and functionality.

Developer Tools and Merchant Integration

Google Wallet is also providing new tools for developers, including the automatic provision of passes received through Gmail, thanks to the activation of Gmail’s Smart features. Additionally, merchants utilizing Smart Tap can now prompt users to join their loyalty programs immediately following a purchase. Furthermore, multiple access cards associated with the same Application ID can be “provisioned” to a single Google Wallet account.

The latest updates to Google Wallet signify a commitment to improving user experience and streamlining access to digital passes. As the digital landscape continues to evolve, these enhancements reflect a growing trend toward personalized and convenient mobile wallet solutions.