Manitoba Government Launches U.S. Liquor Sale to Aid Charities

The Manitoba government has announced a new initiative to sell select U.S. liquor products during the Christmas season, with proceeds aimed at raising up to $500,000 for local charities. Starting on December 10, 2023, private businesses including restaurants and liquor stores will be able to order previously restricted U.S. beverages, according to Glen Simard, the minister responsible for the Manitoba Liquor and Lotteries Corporation.

The decision comes as a response to the ongoing impact of tariffs, with Simard stating, “How can we do some good with what we’re being hit with, in terms of tariffs and our response?” The government hopes to leverage the sale of these products to support local charities, including the Brandon-Westman Christmas Cheer Registry and Helping Hands Centre of Brandon.

Charities Set to Benefit

The initiative will run until December 24, after which the province plans to resume its restrictions on U.S. products. Simard noted that only 12 Liquor Mart stores across Manitoba will stock these items, emphasizing the importance of purchasing local products whenever possible.

The charities selected to benefit from this program were chosen for their seasonal relevance. As Simard explained, “We know that food brings people together, and the best that we can do to bring people together is by providing these organizations resources to continue to do that great work.”

Angela Braun, executive director of Helping Hands, expressed gratitude for the support, stating that funds will help cover essential operating costs such as utilities and staff salaries. “That is amazing — we are beyond thankful for any help we can get,” she stated.

Community Reactions

Public reactions to the liquor sales have varied. Some residents, like college student Lyndon Tarrant, support the move, believing that making U.S. liquor available again will enhance holiday celebrations. Tarrant specifically mentioned that he was considering purchasing Jack Daniels, stating, “It’s a lot better, rather than just leaving it on the shelf.”

Others, however, expressed reservations about reintroducing U.S. products. Keven Bowie indicated a preference for maintaining the ban, although he acknowledged the charity aspect of the initiative. “If they are going to give it to charity, I support it,” he said.

The government has made it clear that all proceeds from the sale will go directly to the charities, with press secretary Caedmon Malowany confirming that the goal is to raise $500,000 if the entire stock, valued at $1 million, is sold.

Premier Wab Kinew emphasized the initiative’s potential to spread holiday cheer at a challenging time, saying, “Manitobans have been resilient against Donald Trump’s tariffs and deserve some holiday cheer.” He highlighted the opportunity for the community to support vulnerable families during the festive season.

In addition to the local charities, other organizations benefiting from the sale include the Christmas Cheer Board of Greater Winnipeg Inc., Harvest Manitoba, Manitoba Keewatinowi Okimakanak Inc., and the Boys and Girls Club of Thompson.

As Manitobans prepare for the holiday season, this initiative presents a unique opportunity to enjoy U.S. liquor products while contributing to meaningful community support. The government encourages residents to participate in this effort, which combines holiday spirit with charitable giving.