Hailey Bieber Launches Beauty Brand Rhode at Sephora Across Canada

Hailey Bieber’s beauty brand, Rhode, has officially launched at Sephora locations across Canada. The eagerly anticipated rollout includes a complete range of products, marking a significant step for the brand that was previously available only through its e-commerce site. Shoppers can now access popular items like the Peptide Lip Treatment and the Pocket Blush both in-store and online at Sephora.com.

In a statement, Bieber expressed her enthusiasm for the launch, stating, “I’m excited to give our Canadian community the ability to experience the brand in real life for themselves.” She emphasized that Sephora is the “perfect partner” for Rhode, highlighting the brand’s commitment to accessibility.

Building a Connection with Consumers

Bieber has always aimed for her products to be reachable for all consumers. “When I started Rhode, it was a priority to make our products accessible, meeting our community wherever and however they prefer to shop,” she noted. This focus on accessibility aligns with her mission to ensure that everyone can enjoy her skincare and cosmetic offerings.

In various interviews, Bieber has articulated her deep passion for skincare. “I really do feel like I found such a passion, specifically, with doing skin care. And with Rhode and with this brand,” she stated in a 2023 interview. Her dedication to maintaining healthy skin is evident in the product line’s formulation and marketing.

Significant Milestones for Rhode

Earlier this year, Rhode made headlines when it was announced that the brand, founded in 2022, was sold for $1 billion to e.l.f. Beauty. Despite the sale, Bieber continues to play a pivotal role as the brand’s chief creative officer and head of innovation, also serving as a strategic adviser to e.l.f. Beauty.

The pricing for Rhode products ranges from $27 to $99, making it a competitive option in the beauty market. As the brand expands its footprint in Canada, its partnership with Sephora is expected to enhance its visibility and accessibility, drawing even more consumers to the Rhode experience.

With this launch, Hailey Bieber not only brings her vision to a broader audience but also solidifies her position in the beauty industry, combining her celebrity status with a genuine passion for skincare. The Canadian market is now poised to embrace her offerings, reflecting the growing trend of celebrity-driven beauty brands.