Tim Cook Announces Progress on Next-Gen Siri Ahead of Launch

During a recent investor call, Tim Cook, CEO of Apple, provided an update regarding the development of the next-generation Siri. Cook stated that the company is “making good progress” towards a planned launch in 2024, expressing enthusiasm for a more personalized version of the virtual assistant. “We’re also excited for a more personalized Siri. We’re making good progress on it, and as we’ve shared, we expect to release it next year,” he noted, as reported by 9to5Mac.

This announcement marks a significant moment for Apple, especially considering Cook had previously indicated similar progress during the last earnings call. However, this time he specified a release target for next year. Reports suggest that the next-generation Siri will be launched alongside iOS 26.4, though conflicting information from Bloomberg raises questions about the timeline.

The anticipated updates to Siri aim to enhance the user experience by leveraging artificial intelligence for a more personalized approach. This includes features designed to make Siri more context-aware, allowing it to remember past interactions and facilitate actions across various applications. Apple first showcased its AI-enhanced Siri at the WWDC event in 2024, but the company has faced challenges in bringing this product to market.

In March 2025, Apple officially delayed the launch of the new Siri version. Compounding these challenges, the company is currently facing lawsuits in both Canada and the United States, with claims that it has misled consumers about Siri’s capabilities. As the company prepares for this significant update, the outcome of these legal issues could impact its plans.

As Apple continues to navigate these developments, the tech community watches closely, eager to see how the new Siri will redefine user interaction and the digital assistant landscape.