Health
Breast Cancer Survivor Advocates for Awareness Ahead of BRA Day

When Genevieve Kroeker was diagnosed with breast cancer at the age of 35, her life took an unexpected turn. What should have been a joyful time filled with newlywed celebrations transformed into a period marked by significant medical decisions. “I found out right after my wedding,” Kroeker shared. “As everybody’s supposed to be going on honeymoons and planning their family, I was deciding what to do for reconstruction.”
Now, three years later, Kroeker is sharing her journey in anticipation of Breast Reconstruction Awareness (BRA) Day, set to take place on October 23, 2023, from 18:00 to 21:00 at St. Joseph’s Health Care London. The event aims to educate breast cancer patients and survivors about available reconstruction options and to foster a supportive community.
Empowerment Through Connection
Kroeker underwent a bilateral mastectomy followed by breast reconstruction with implants. She expressed gratitude for the options she had, particularly the support from her surgeon, Dr. Sarah Knowles. “She asked me, ‘What do you think you’re going to want in three years when all of this part of the journey is done?’” Kroeker recalled. This question helped her envision a future beyond her diagnosis, providing a sense of hope.
Navigating the medical landscape can be daunting, but Kroeker found solace in connecting with others who faced similar challenges. “We’re human, and this is really, really hard to figure out,” she noted. “So it’s nice to have support from people who have gone through it. You can say, ‘I’m going to make it through as well.’”
A Platform for Education and Support
Dr. Knowles, who serves as the medical director of the Breast Care Program at St. Joseph’s, emphasized that BRA Day offers crucial resources for patients. “When a woman is diagnosed with breast cancer or identified as being at increased risk, it’s a very stressful time,” she explained. “There are a lot of decisions to make, and sometimes women feel overwhelmed or confused by all the options.”
The upcoming event will feature presentations, panel discussions, and opportunities for attendees to meet other survivors who have undergone various types of reconstruction. This year, Kroeker will take part as one of the models, hoping her story can provide reassurance and inspiration to those who are just beginning their own journeys with breast cancer.
As Breast Reconstruction Awareness Day approaches, Kroeker’s advocacy and experiences highlight the importance of community support and informed decision-making during a challenging time. Through events like BRA Day, patients can gain valuable insights and connect with others, thereby fostering a sense of empowerment and resilience.
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