Business
Air Creebec Faces Challenges as Summer Schedule Sparks Outrage

Air Creebec is grappling with significant operational challenges after implementing a controversial summer schedule on June 30, 2023, which has sparked frustration among many Cree travellers. The schedule change has led to a reduction in flight frequencies, leaving some residents of Whapmagoostui stranded and unable to attend important appointments or events. Local resident Ruth Masty initiated a petition calling for the reconsideration of the new schedule, which has collected over 500 signatures.
Masty expressed the difficulties faced by the community, noting that their reliance on air travel is critical due to the lack of road access. “We need to really plan in advance and be prepared to get stuck somewhere,” she stated. The changes to Air Creebec’s schedule have limited near-daily departures to just two or three flights towards the end of the week. This has forced some travellers to seek alternative flights with Air Inuit to reach destinations like Montreal, often incurring additional overnight accommodation costs. Masty highlighted the challenges of attending regional meetings, illustrating how the new schedule could require individuals to leave for a one-day meeting nearly a week in advance.
While Air Creebec’s leadership acknowledges the backlash, CEO Tanya Pash explained that limited manpower and aircraft availability necessitated the schedule changes. Pash refrained from commenting directly on the petition, stating that airlines are bound by regulations that prevent them from yielding to public pressure, which has been linked to safety issues. “Once I’ve done my due diligence, I’ll come back with a comment,” she said, emphasizing the fluid nature of flight schedules.
Operational Challenges and Regulatory Pressures
The airline industry has faced a series of challenges, particularly in northern regions where operational flexibility is crucial. Air Creebec has criticized federal regulations that restrict pilot flying hours and mandate when weather conditions should ground flights. Pash noted that the airline had opposed former Transport Minister Marc Garneau’s pilot-fatigue regulations in 2018, which they predicted would increase operational costs by 30% for remote operators. “We had to hire more crews to cover the same number of flights,” Pash explained. “There was never a fatigue-related accident in Canada.”
The impact of the pandemic on the aviation workforce has compounded these challenges, resulting in a notable pilot shortage. New legislative requirements from Transport Canada demand that operators hire even more pilots, putting additional strain on resources. With Air Creebec’s routes often requiring multiple stops, the duty-time restrictions disproportionately affect remote communities.
To address these staffing shortages, Air Creebec has begun utilizing innovative recruitment strategies, including outreach through social media platforms like TikTok. Although the current flight schedule has reduced direct landings in Chisasibi, Pash mentioned that connections to inland communities have increased. She is optimistic about finding solutions that will benefit both Chisasibi and Whapmagoostui.
Future Plans and Community Support
Pash acknowledged the need for sustainable operations, stating, “We can’t fly at a loss – that would be ruining everything for Air Creebec.” The airline’s charter services help subsidize scheduled flights, which often struggle to break even. Potential contracts with new clients could provide much-needed support for northern communities.
In light of the aging fleet, with the company’s Dash 8-100 airplanes nearing retirement, Air Creebec is currently in fleet-planning mode. Recently, the airline donated its Hawker Siddeley HS748 aircraft to the Canadian Aviation Museum, marking a significant contribution to Indigenous aviation heritage. Pash likened aircraft maintenance to car upkeep, noting that the older the aircraft, the more likely they are to require costly repairs.
The airline also faces high operational costs due to taxes and fees in Quebec, making it one of the most expensive provinces for the aviation industry. Following dialogue with Transport Minister Geneviève Guilbault regarding passenger affordability, a modified Regional Air Access Program was introduced last winter, offering a 75% discount on flights. Masty reported that this incentive had previously boosted travel from Whapmagoostui, though the recent schedule changes have reversed those gains, even affecting candidates campaigning in regional elections.
As Air Creebec navigates these ongoing challenges, Pash remains committed to advocating for the airline and its passengers. She emphasized the importance of responsive regulations to safeguard both the company and the communities it serves. “This is yet another challenge we’re going through, but we’ve always succeeded,” Pash asserted. “We’re proud to say we’re strong.”
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